Following the exit of Dream 11 as the BCCI jersey sponsor, the Board of Control for Cricket in India (BCCI) has recently revised the base price for the sponsorship. As per the different reports found online, INR 3.5 crore is set for bilateral matches and around INR 1.5 crore is fixed for multilateral matches, especially in the ICC and ACC competitions.
Similarly, the revised figure made by the BCCI is slightly higher than it used to be, and is expected to earn more than INR 400 crores.
Topic | Details |
New Base Price | INR 3.5 crore for bilateral matches; INR 1.5 crore for multilateral fixtures (ICC & ACC competitions). |
Sponsorship Duration | Seeking a three-year jersey sponsor covering ~130 matches, including ICC T20 World Cup 2026 and ODI World Cup 2027. |
Expected Revenue | BCCI could earn over INR 400 crore from the new sponsorship. |
Bidding Schedule | Invitation to Tender open until September 12; final bids due September 16, 2025. |
[REPORT] New Base Price Details
The news of Dream 11 being kicked out as the jersey sponsor of the Indian cricket team was fading away, but the recent sponsor price hike from BCCI has taken the cricket community by storm, as it seems a bit impractical considering the past relationship between the BCCI and several sponsors. It was reported that Dream 11 ended its three-year contract after the government passed the Online Gambling Bill 2025.
In the meantime, the BCCI recently announced a new base price for the BCCI jersey sponsorship. As per the revelation, the new reserve price is set at INR 3.5 crore for bilateral matches and INR 1.5 crore for multilateral fixtures, which includes different ICC and ACC competitions. The rates set by the BCCI are slightly higher as compared to the recent sponsorships.
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Similarly, BCCI is also seeking a three-year jersey sponsor of the Indian cricket team from several brands across the world, which will cover around 130 matches, including some of the major tournaments like the ICC T20 World Cup 2026 and the ODI World Cup 2027. With these key changes, BCCI will likely earn over INR 400 crore, making it the richest cricket board in the world.
BCCI has floated a tender for a new jersey sponsor for Team India.
Here’s a quick breakdown of what’s in the fresh tender and the story itself 🧵👇 pic.twitter.com/B0eNyxxCbe
— Cricbuzz (@cricbuzz) September 3, 2025
Implications for Brands
Following the premature contract conclusion with Dream 11 as the BCCI jersey sponsor, several sponsors around the world, like sportswear, banking, beverages, and safety products, will have the opportunity to come forward and be part of the massive sponsorship deal. As the government of India prohibited the applications or companies that involve the transaction of money, the doors for the brands have opened in such a way that will create a massive impact on their brand valuation.
However, it should be noted that brands need to invest more this time for the jersey sponsor of the Indian cricket team, as the BCCI has revised the base price for bilateral and multilateral matches. With this investment, the brands should be confident enough to observe their brand grow as the Indian cricket team itself attracted millions of views, especially during the clash with Pakistan.
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Challenges Ahead Asia Cup 2025
As the Asia Cup is approaching, the BCCI is facing a hurdle that they have never faced in its entire lifetime. The absence of a jersey sponsor of the Indian cricket team in the matches of the Asia Cup 2025 in the Indian cricket team jersey will be an unusual one for them, especially in non-ICC events.
As per the different reports, India will be participating in this year’s Asia Cup in a blank jersey without any sponsors. India is placed in Group A with tough competitors like Pakistan, UAE, and Oman. They will be starting their campaign against the UAE on September 10, and the most-awaited match against Pakistan is scheduled for September 14, respectively.
However, the bidding for the jersey sponsor of the Indian cricket team is scheduled for September 16, 2025, resulting in a blank jersey in the Asia Cup.
Amit Mishra’s View on the Revised BCCI Sponsorship Prices
From a writer’s perspective, the BCCI jersey sponsor price seems to be a bit impractical, as the brands that have been associated with the BCCI till now have somehow collapsed, resulting in a loss. However, these events can only be taken as a coincidence, but it should be noted that the recent fall of Dream 11 could be a plan that was already made by the BCCI.
I am interested to see how things will go forward in the coming days, especially which brand will get a deal as a main sponsor.
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