One of the most iconic football players, Lionel Messi, continues to dominate not only on the field but also in financial earnings.
Net worth of Messi in 2024
The estimated net worth of Messi is around $650 million, making him one of the richest footballers in the world. His net worth has been gathered from his career playing for top clubs to achieving profitable endorsement deals and investments.
He spent most of his career in Barcelona and became the key player for the team. Throughout his career, he earned huge contracts and signed endorsement deals with top brands, which helped to increase his earnings.
In 2023, Messi made a decision to leave Barcelona and join Inter Miami in Major League Soccer (MLS) in the USA. Although the league is less competitive, his earnings have not decreased, as his contract with Inter Miami and endorsement deals continue to increase his net worth.
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Lionel Messi’s Salary Details
Messi is earning a lot of salary from this contract with Inter Miami in the MLS. As per the report, his base salary is around $12 million per year plus an additional bonus totaling $20.4 million. His salary is not as high as compared to European clubs, but his annual earnings surpass the entire payrolls of 22 other MLS teams.
Messi’s salary plays a key role in his net worth. Even after moving to the USA, he remains one of the highest-paid athletes in the world. His move to MLS has helped the league grow and gain more popularity.
Sponsorship and Endorsement
The major part of his wealth came from his endorsement deals with top global brands. The expected endorsement earnings of Messi’s net worth in 2024 are around $100 million. Here are some endorsement deals:
- Adidas: He had a long-term partnership deal with Adidas, and it is one of the most profitable deals. His partnership with a sports gear brand helps to contribute to his net worth significantly. According to reports, the deal is worth $1 billion throughout Messi’s lifetime.
- Pepsi: Pepsi is one of the largest beverage companies. Messi has dealt with Pepsi over a longer year and has played a key role in his earnings. Pepsi has used the Messi image for promotional campaigns to promote their products in the international market.The deal between Pepsi and Messi is around $30 Million annually.
- Budweiser: As one of the most recognized beer brands worldwide, Messi’s endorsement with Budweiser has been another key factor in increasing his net worth.
- Mastercard & Jacob Co: Messi had two major partnerships in North America: Mastercard and Jacob Co. He joined Mastercard in 2018, appearing side by side in advertisements with Neymar to highlight the issue of child nutrition. In 2019, he collaborated with the luxury watch brand Jacob & Co. to create limited-edition watches that feature his image and reflect the brand’s quality and build.
- Other Brands: Messi has partnered with luxury brands like Louis Vuitton and Rolex to tech companies like Huawei and Techno, boosting his overall net worth.
Messi Properties & Investment
Business Ventures
Here are the list of some business ventures of messi:
- The Messi Store: The Messi launched a “The messi store” in 2019 which is an apparel brand that sells high-end clothing and accessories. Messi’s sister, Maria Sol Messi manages the business. The success of stores shows the messi growing influence in the world of fashion and lifestyle.
- Wine: Messi started winemaking journey in 2018 with bodega Bianchi launching “LEO” and “L10” wine labels.After the World Cup 2023 win, Messi released the special malbec called “¿Qué Mira’ Bobo?”. This wine is sold well on MercadoLibre.
- Technology: Messi launched playtime sports tech Holdco to invest in sports, media and technology. It also manages the messi brand and supports projects like AC Momento.
Apart from a long list of ventures, Messi has owned many houses worldwide. The Castelldefels mansion in Barcelona, originally bought for $2 million, is now valued at $ 7 million after post-major renovations.
Furthermore, in 2019, Messi bought a grand mansion called “La Fortaleza” in Rosario, Argentina. The house features a gym and underground garage, with 15 parking spaces, indicating the players’ interest in car collection post-retirement.
He also owns a new residence in the Posh Bay Colony of Miami Beach, which features private pools, state-of-the-art gyms, expansive gardens, garage spaces and more, within 3,000 square metres.
Apart from these properties, he also invests his money in different sectors. He holds an investment in Hyperice, a company that focuses on advanced recovery technology for athletes. Messi also has investments in the real estate sector as he partnered with Grupo Gavimar, a leading real estate development firm.
In addition to these properties, he owns a private jet worth $15 million. Messi also has an impressive collection of high-end cars, including the top models Ferrari, Maserati, and Audi.
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