Lionel Messi: Complete List of Brands He Endorses and Brand Ambassador Roles

Messi is not only a football legend, but also a global star in brand endorsements. Messi works with many big companies to advertise their products, which helps him earn millions of dollars, in addition to his football salary. According to reports, he has made over $50 million from various endorsement deals, making him one of the highest paid athletes in the world.

Big brands choose Messi because of his huge fan following, strong reputation and a trustworthy personality. His humble nature makes him a perfect brand ambassador for global business. 

Till now, he has worked with luxury brands, sports apparel giants, and technology companies, building a strong presence in different industries.

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Complete List of Brands Endorsed by Lionel Messi

Here is the complete list of brands that Messi has partnered with over the years:

Adidas – Sportswear Brand

Lionel Messi started partnered with Adidas in 2007, and their partnership grew stronger over the years. Messi signed a lifetime deal with Adidas in 2017 and earns $25 million each year. Through this deal, Messi promotes Adidas Products like football boots, clothes, and training gear. This partnership helps Adidas stay at the top in sportswear and allows Messi to use high-quality products that boost his performance.

Pepsi – Cold Drink

Messi has represented Pepsi since 2013. He appears in commercials with other famous football players like Mohamed Salah, Paul Pogba, and Jadon Sancho. Pepsi uses Messi’s image to highlight the fun and exciting vibe of their brand. Messi’s worldwide popularity helps Pepsi connect with millions of people, especially during big events like the FIFA World Cup and the Champions League.

Tata Motors

Messi became the global ambassador of TATA Motors in 2016. This partnership helps Tata Motor to expand the customer outside India by using Messi Fame to promote their vehicles. Messi showcases Tata’s cars, which are known for being reliable and innovative.

Huawei

In 2016, Lionel Messi became the Huawei global ambassador to promote their smartphones and technology. As a part of the deal, Huawei released a special version of the Huawei Mate 8 smartphone with Messi’s autograph, and only 5,000 pieces were made. This partnership shows Huawei’s focus on innovation and quality.

Lay’s

Since 2013, Messi has represented Lay’s, an American multinational food and beverage, global snack brand owned by Pepsico. He appears in TV ads and campaigns that focus on fun and relaxation. Messi’s image helps Lay’s connect with people worldwide, especially in areas where he is popular.

Gatorade

Gatorade collaborated with Messi to promote hydration, energy, and recovery. Messi supports Gatorade’s products, showing how important they are for athletes. His partnership with the brand makes Gatorade more popular with both professional and amateur athletes who want quality hydration.

Mastercard

Messi has been global ambassador for Mastercard since 2018. He promotes Mastercard easy and secure payment through different advertising campaigns. In March 2023, Mastercard launched a campaign called “El Equipo de los Leos,” where Messi surprised many kids, named Leo, to show how he positively impacts the next generation. His worldwide fame helps make Mastercard look like a trusted payment option.

Louis Vuitton

Lionel Messi started working with Louis Vuitton from 2019, and he promotes their luxury men’s collections. He is featured in campaigns that combine mix style with his sports achievements. This partnership makes Louis Vuitton more popular with both fashion lovers and sports fans, showing Messi as a symbol of success.

Budweiser

Messi started working with Budweiser in September 2020, to promote celebrating success. He is often shown enjoying his big wins in special ads. To celebrate his 644 goals for a single club, Budweiser made 644 unique bottles, each representing a goal. They gave these bottles to the goalkeepers Messi scored against. This partnership connects Messi’s amazing achievements with Budweiser’s image as the drink for celebrating success.

Gillette

Messi promotes Gillette’s grooming products like razors and shaving cream. His endorsement helps Gillette become more trusted and attracts men looking for high-quality grooming products.

SikSilk

Messi partnered with SikSilk in 2021, to create a fashion collection that combines sports culture with urban styles. The Messi x SikSilk collection is aimed at young consumers who want stylish, modern clothing. It blends Messi’s influence with SikSilk’s trendy designs.

Byju’s

Messi became the global ambassador of Byju’s, an educational technology company. This collaboration promotes the importance of learning and the role of technology in education. Messi’s worldwide fame helps Byju’s reach more students and parents, showing how learning can be more fun and easier to access.

Sirin Labs

Messi partnered with Sirin Labs to promote their high-tech products, such as smartphones built for privacy and security. Sirin Labs uses Messi’s fame to attract a smart audience who cares about both technology and security. This partnership shows Messi as a global ambassador for cutting-edge technology.

Air Europa

Messi has been promoting Air Europa since 2007. His popularity has increased the airline’s brand in Europe and Latin America. This deal has helped Air Europa build a strong reputation as a reliable airline company that connects millions of people worldwide.

Pro Evolution Soccer (PES)

Messi is the global ambassador for the PES video game series. His image featured in special editions of the game, like the PES 2020 Barcelona edition. This partnership allows PES to stand out in the competitive sports video game market, drawing football fans to experience playing with Messi in the virtual world.

Jacob & Co.

Messi started working with the luxury watch brand Jacob & Co in 2019. He promotes their expensive premium watches, showcasing the brand’s reputation for quality and luxury. The partnership targets the richest customers who want exclusive and stylish watches.

OrCam

Messi partnered with OrCam, a company that creates technology to assist the visually impaired. This partnership shows Messi’s support to social causes. He supports OrCam’s products that help people with vision problems. Messi’s involvement in this campaign raises awareness about how technology can improve the lives of people with disabilities.

Mengniu

Messi is also the brand ambassador of Mengniu, a top dairy brand in China. He promotes Mengniu’s products, such as dairy drinks and snacks. Messi’s popularity in Asia helps Mengniu strengthen its position in the competitive dairy market. His image attracts more customers in the region, boosting the brand’s presence.

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