Few athletes have reached the same level as Virat Kohli when it comes to brand endorsements. The Indian cricket star has made a name for himself on the field and has also become a top choice for leading brands.
With his incredible talent, charm, and business sense, Kohli attracts major brands and has established himself as a top brand ambassador.
So, which brands trust his name to reach millions? Let’s take a closer look at the impressive list of companies that have chosen Virat Kohli as their face.
Complete List of Brands Endorsed by Virat Kohli
Myntra
Myntra, India’s top online fashion store, made Virat Kohli and Anushka Sharma its first brand ambassadors in 2019. This partnership supports Myntra’s “Be Extraordinary Every Day” campaign, which encourages people to express their unique style in confidence.
Duroflex
In May 2023, Duroflex partnered with Virat Kohli for the “Great Sleep, Great Health” campaign. Kohli’s support strengthens Duroflex’s goal of encouraging better sleep habits.
He also introduced the Neuma mattress, which lets users adjust its firmness to match their sleep preferences and health needs.
Puma
In February 2017, Virat Kohli signed an eight-year deal with Puma for ₹110 crore, becoming the first Indian athlete to get over ₹100 crore endorsement from one brand. Puma, a global sportswear company, joined hands with Kohli to promote fitness and active living.
They created One8, a sports lifestyle brand, and expanded their partnership to countries like the UK, Australia, South Africa, and the Middle East.
Audi India
Virat Kohli has been brand ambassador of Audi India since 2015, and his partnership was extended in 2021. His connection with Audi started in 2012, showing his love for high-performance cars.
Kohli promotes Audi through ads, social media, and events. He owns several Audi cars and feels they reflect his personality with their elegance and sporty design.
HSBC
HSBC, a global bank providing financial services worldwide, appointed Virat Kohli as its brand ambassador in India in April 2023 to reflect the bank’s values of excellence and integrity.
Virat Kohli is part of HSBC’s “My Account Starts Today” campaign, which promotes financial opportunities and trust. He appears in ads, interacts with people on social media, and takes part in events to help improve the bank’s image and connect with customers.
Luxor
In March 2023, Virat Kohli became Luxor as their brand ambassador. He promoted the Luxor Schneider LXMAX pen, which is known for its smooth writing and long-lasting quality.
In the “Likho Maximum” campaign, Virat inspires students to do their best and emphasizes Luxor’s focus on delivering high-quality products.
Noise
Noise made Virat Kohli its brand ambassador in December 2022. Kohli promotes Noise’s smartwatches through ads, social media, and campaigns.
In the “SunoDilKaShor” campaign, he encourages people to listen to their inner voice and focus on their health.
Toothsi
Toothsi, a top dental care brand, partnered with Virat Kohli and Anushka Sharma to promote oral health and hygiene. Their partnership helps spread awareness about the importance of dental care and having a healthy smile.
O’cean Beverages
Virat Kohli teamed up with O’cean Beverages, a brand owned by Ball Corporation, to promote healthy drinks for hydration and energy. Kohli’s partnership highlights the importance of healthy hydration.
In February 2025, Kohli announced that O’cean Energy Drink Sustainable Edition won the ‘Best Brand Extension’ award at the Global Water Congress 2024.
Hero MotoCorp
Hero MotoCorp made Virat Kohli its brand ambassador in 2018. Kohli’s energetic image aligns with Hero’s focus on performance and style. Kohli promoted the Xtreme 200R and later appeared in ads for the Xtreme 125R and Xtreme 160R models.
Amaze India
Virat Kohli has been the ambassador for Amaze India, a brand known for its dependable inverter batteries, since 2018.
The partnership was extended in 2021 for three years, matching Kohli’s consistent cricket performance with Amaze’s reputation for reliability.
Star Sports
In 2023, Kohli became the face of Star Sports’ IPL campaign, “Shor On, Game On,” with the slogan “Har Ghar Banega Stadium.” The campaign highlights the thrill of IPL matches, allowing fans to enjoy the action from home.
Blue Star Company
Kohli signed as an official brand ambassador for Blue Star company in 2019, which deals with making home appliances. He promotes air conditioning and refrigerator products.
He also appeared in the “Garmi Ki Chhutti” campaign, which shows Blue Star’s fast-cooling air conditioners. His promotion helped Blue Star expand to more customers in India.
Mobile Premier League (MPL)
In March 2019, Kohli became the brand ambassador for MPL, a mobile gaming platform. The partnership, worth ₹12 crore, included Kohli’s campaign with the slogan “Darr Ko Hatao, Bada Khel Jao.”
The campaign encouraged gamers to play confidently and promoted a safe and secure gaming environment.
MRF Tyres
Kohli signed a deal with MRF in 2015. He renewed his bat sponsorship deal with MRF in June 2017 for ₹100 crore over eight years. It is one of the most profitable deals in cricket history. His partnership with MRF highlighted his link to excellence and top performance.
Philips India
In 2022, Kohli endorsed Philips India to promote male grooming products. His campaign, the #TenOnTenYou campaign, focused on self-expression and breaking social norms.
Manyavar
Kohli became the brand ambassador of Manyavar, a traditional wear brand, in 2016. His “Aadha-Aadha” campaign about marriage promoted unity and celebration. The endorsement deal is reportedly worth ₹100 crore over eight years.
Great Learning
Virat Kohli signed a partnership with Great Learning as a brand ambassador in 2020 to show the importance of lifelong learning. They started the “Power Ahead” campaign, showing how learning new skills can boost careers.
The campaign showed many ads during IPL 2020 to inspire professionals and students to keep learning for their personal and career growth.
Too Yumm!
Virat Kohli endorses Too Yumm!, a brand of healthy snacks. He promotes the idea of enjoying snacks without guilt while staying healthy. Kohli’s focus on fitness matches the brand’s values, appealing to people who wish to snack healthy.
Himalaya
He signed an endorsement deal with Himalaya in 2019 to promote a range of their natural personal care products. This endorsement deal increased the brand’s sales.
Volini
Virat Kohli promotes Volini, a pain relief brand by Sun Pharma. He shows how Volini relieves pain and fits with his active lifestyle. In 2018, Sun Pharma launched Volini Maxx, a stronger pain relief spray, with Kohli as the brand ambassador.
Boost – Energy Drink
In 2016, Virat Kohli partnered with Boost, an energy drink company, to promote energy and focus for active individuals.
The partnership highlights Kohli’s commitment to his performance, showing how Boost helps active people stay energized. He was also part of the “Play a Bigger Game” campaign.
Vivo
Vivo signed Kohli as the brand ambassador ahead of the Indian Premier League in April 2021. Kohli’s partnership with Vivo helped the brand reach younger customers and promote its innovative smartphones to its massive fanbase.
Uber
Uber appointed Virat Kohli as its first brand ambassador in India in March 2018. The partnership highlighted Uber’s focus on fast and reliable transportation. Kohli’s popularity helped Uber reach customers who needed dependable travel.
The campaign, featuring Kohli, was for both riders and drivers and showed Uber’s support for Indian communities. The deal was worth ₹4.5 to ₹5 crore.
MuveAcoustics
Kohli endorses MuveAcoustics, a lifestyle audio brand, because of his love for music and performance. His connection to urban India and his passion for high-quality sound helped make MuveAcoustics a popular choice for people who value great audio experiences.
