Imagine being the team that leads the entire Premier League in social media engagement. Well, Liverpool FC has done just that—shattering records and setting a new benchmark across all platforms.
For the second year in a row, Liverpool FC has claimed the title of the team with the highest social media engagement. Fair to say it is doing something right. The 2024-2025 season was its most successful season in regards to social media engagement.
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Breaking The Roof
Social media roofs are meant to be broken, and Liverpool Football Club has broken it with style. Solely in the 2024-2025 season, a winning season, the team had almost 1.7 billion engagements across all platforms.
This data marks a 10% increase from the club’s previous season and an impressive 45% more engagement than the second-most popular team in the 2024–2025 season—proof of the immense and well-deserved love Liverpool continues to receive.
On the single day when the team won the 20th league title, it had more than 60.7 million engagements in less than 24 hours. Liverpool, which won the recent PL title, is also the most engaged league title trophy lifter in all of Europe.
You would be surprised that Liverpool broke the records of football competitions like La Liga, Ligue 1, Serie 1, and even the Bundesliga, becoming a fan favorite.
Social Media Reactions To LFC Social Media Engagement
Social media reactions to Liverpool’s success—both on and off the pitch—have been overwhelmingly positive, with the club setting a new benchmark for fan engagement and digital presence.
Fans have been seen rejoicing in the moment, flooding social media with comments like “biggest club in the Premier League” and similar praise, reflecting the pride and passion of the Liverpool faithful.
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Engagement Seems To Be Increasing
Based on Blinkfire Analytics, the data seems to be rising up and above for Liverpool. Until March of 2025, Liverpool was the most watched Premier League club with 504 million cumulative viewers.
Interestingly, the Reds are the only team with more than 500 million views. Furthermore, Liverpool is also the most watched team in the Premier League with 13.3 billion video views across all platforms.
Liverpool Gets The Diamond Play Button
The marketing team of Liverpool seems to be hitting the spot. It was only in May 2024 that Liverpool touched 10 million subscribers and had its diamond play button delivered.
It’s truly a moment of pride to witness Liverpool reach the 11 million subscriber milestone—an achievement that not only reflects the club’s global reach but also its deep, emotional connection with fans across the world.
In order to collaborate with fans more, they have three additional WhatsApp channels this season in Spanish, Portuguese, and a dedicated channel for LFC women.
Amit Mishra Take
“You Will Never Walk Alone” is being true for Liverpool at the moment. The amount of love and support the club is receiving, not only on the field but on social media, is heartwarming to see.
Dominating on the pitch while their passionate supporters lead the charge online truly makes Liverpool the team to watch. The club’s Premier League title win not only crowned a stellar season but also amplified it’s global presence, both in football and in the digital arena.
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